Reading List

Personal, Historical, and Business Development

Conscious Capitalism by John Mackey and Raj Sisodia
Get Your Tongue Out of My Mouth, I'm Kissing You Goodbye! by Cynthia Heimel, author of "If You Can't Live Without Me, Why Aren't You Dead Yet?"
How to Write Compelling Content that Ranks Well in Search Engines by Sonia Simone
I Hate You- Don't Leave Me: Understanding the Borderline Personality, By Jerold J. Kreisman, MD, and Hal Straus
Internet Marketing for Smart People by Sonia Simone on how to get more traffic, better customers, and more profit using content marketing*
Marketing and Brand Management Study Guide published by Caluniversity to be used with Keller's 3rd edition of Strategic Brand Management*
Marketing Management by Philip Kotler and Kevin Lane Keller
Money Changes Everything: How Finance Made Civilization Possible by William N. Goetzmann
Principles of Marketing published by University of MInnesota*
Selected Readings in Consumer Neuroscience & Neuromarketing compiled by Thomas Zoega Ramsoy*
Strategic Brand Management by Kevin Lane Keller on building, measuring, and managing brand equity
The Dialectical Behavior Therapy Skills Workbook: Practical DBT exercises for learning mindfulness, interpersonal effectiveness, emotion regulation, & distress tolerance by Matthew McKay (PH.D), Jeffrey C. Wood (Psy.D.), & Jeffrey Brantley (MD).
The Heritage of World Civilizations by Albert M. Craig, William A. Graham, Donald Kagan, Steven Ozment, and Frank M. Turner
The Legal Environment of Business Text and Cases by Cross and Miller on Ethical, Regulatory, Global, and E-Commerce Issues (also suggest the study guide by William Eric Hollowell and Roger Leroy Miller)
The Perfection of Yoga by His Divine Grace A.C. Bhaktivedanta Swami Prabhupada*
The Personal MBA by Josh Kaufman on mastering the art of business
The Science of Self Realization from His Divine Grace A.C. Bhaktivedanta Sawmi Prabhupada, Founder-Arcaya of the International Society for Krishna Consciousness*
The Selfish Gene by Richard Dawkins
The 7 Habits of Highly Effective Teens by Sean Covey (My Mom made me read this when I was about 14)
Think World Religions by Roy R. Robson
What to do When Shit Hits the Fan by Dave Black
Your Body Speaks Your Mind: Decoding the Emotional, Psychological, and Spiritual Messages That Underlie Illness by Deb Shapiro