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Santa Barbara Records

CaliAmericana Record Label

Music

Industry

Santa Barbara

Location

Assistant

Scope

Project Summary

Project Gallery


Capabilities:

Consultations

Copywriting

Reports


Growth:

Merchandise sales

Email marketing

Graphic design

Social media


Time Frame:

2021 - 2022

4 months


Project Details:

I assisted the Record Label Manager, Billy O'Connell, in email marketing, graphic design, social media, event marketing, and album promotion. Billy used to curate music for MTV when it was all music; taught me at Loyola 2012 - 2016 in Music Entrepreneurship, Music Marketing, Introduction to Music Industry Studies; and has a history of being part of the success in top performing artists such as The Pixies, Talking Heads, The Smiths, The Ramones, and more! I was extremely grateful when I closed a PR deal with musician Nick Serena because of Billy referring that lead to me.


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