About Deaf Child

Named 1 of Best Louisiana Teams 2022-2024 by startupill, Best Startup U.S., Aero Leads, & inven - est. 2013.

I am Alexis Larinda Carney (Lexie). AKA "that crazy chick" (ableist insults are often used against me), "always going off," "just trying to get attention," "keeps talking about being Deaf..." (often feel dismissed when speaking on social issues).

I am hit or miss. Either we will hit it off or you're gonna miss me when I'm gone bitch!

"CuRsInG iS uNpRoFeSsIoNaL," bitch fuck you I'm professional as hell!

I am not for everyone, but if I my words make you feel anything at all that's a reason you should work with me. Emotion is a potion putting notion into motion. People act on emotion. If we can change people's feelings about something, we can encourage them to do something too.

I earned my Bachelor of Science from Loyola University New Orleans in Music Industry Studies & Business Administration + over 50 marketing or sales certifications (49 are currently active). I study how people find, interpret, then act on different forms of communication (semiotics). I am a Growth Analyst working with companies to provide the data & tools needed to thrive.

Full funnel growth, go to market strategy, graphic design, development & data projects, street team, PR

I'm a Hard of Hearing 31 year old.

I am living in Bulbancha and a descendant of Tsenacommacah. Mixed Native dad and white mom. My dad was taking the land back one white woman at a time.

Deaf Child's mission: make music, bring people together, support communities. Deaf Child is my DBA. The name comes from my complete Deaf Gain in my left ear (partial Deafness in right) since birth. I am Sensorineural Deaf. My work is named after my nickname and feelings from my past as a Deaf Child raised in a hearing world.

Marketing Troubleshooter with a focus on PR & Growth Analysis:

I broke a corporate record for not only most appointments booked in a month, but also persuading the most leads to show up 2024-2025
Named one of the top agencies DBA Deaf Child in Louisiana by startupill, Best Startup U.S., Aero Leads, and inven 2020-2024
B2B streamlining for commercial real estate coaching client with support on two closed sales worth $3.75 million & $2.3 million 2024
I qualified buyers and arranged meetings for corporate to close >$1.5 million in sales of franchise units in less than 1 year 2024-2025
Earned a high ROAS for minimal expense on shoestring budget when given less than 10% ad spend to produce >$55k in closed contracts from leads I generated Q4 2020
Attracted audiences by coaching intermediate and advanced promoters 2017-2018
Taught beginners environmentally friendly street team techniques 2012-2016

I've Worked on Projects with:

• DBA Deaf Child or as Self - Big Easy Magazine, Cliff Hockley Consulting, Dragon's Den, Freret St Fest, Hi Ho Lounge, Jani-King Gulf Coast Region, Jefferson Parish Environmental, Jerry Garcia Band Cover Band (JGBCB), J-Ink Productions (now known as Pen Lens House), Joey Van Leeuwen, Julie Do, Machine Kids, MPB Jazz, Nemes, New Orleans Musicians' Clinic, Nick Serena (Astro Inn), Niklas Stadler, Nola Cantina, Outburst Consulting, Paper Bison, Santa Barbara Records, Shah, Simple Play Presents (& their clients such as Coyotes, Starfucker/Strfkr), The Howlin' Wolf, The Khan Law Firm, The Law Office of Christopher Szeto, The Orpheum Theatre, Tipitina's, Treme Coffeehouse, Vibe Doctors, Zoogma, 504 Experience, 504 Experience Tours

• Seriously Sik Sound Rentals - Elsa, Ky, Museum of New and Old Art, Nola Healing Center, Nondi

• Horn & Tail EDM Co - Christian Martin, Chuck Love, Claude VonStroke, DJ Madd, Doc Martin, Gina Turner, Ivy Lab, Juss B, Justin Martin, N-Type, LTJ Bukem, Marbs & Porkchop (Desert Hearts), OM Unit, Roni Size, Scuba, Seven

• Full Funnel Growth - Body Sculpt, CEED, Echo Cast, InMode, Tea Forte, Quality Water Group

• Funk Baby - Bowery South, Jammy Packs, Jazz in the Park, Mannie Fresh, Robert Glasper Experiment

• Munck Entertainment - Jazz Fest Live

• & more - View a project case study!

More history can also be found at the following links:
1. Events and promotions I produced as myself https://www.noladeafchild.com/promotions
2. Some photos from mostly events I hosted and also other events I was involved in https://www.noladeafchild.com/first-five-years
3. Archive of graphics for clients that other people designed that I was part of promoting https://www.noladeafchild.com/client-promotions
4. Archive of some graphics I did for other people to promote them (shows history of my development) https://www.noladeafchild.com/graphic-design

How it all began....

To all my astrological bitches, let's get money: As a 6x Capricorn stellium, I'm a Money Maker. As Ludacris would say "I keep my mind on my money, my money on my mind..."

(Google 6x Capricorn stellium meaning if you don't know what that means)

My astrological signs from Astro Cafe:

Sun - Capricorn • Moon - Cancer • Rising/Ascendant - Libra • Mercury - Capricorn • Venus - Capricorn • Mars - Capricorn • Jupiter - Scorpio • Saturn - Aquarius • Uranus - Capricorn • Neptune - Capricorn • Pluto - Scorpio • Lilith - Aries • N Node - Sagittarius • S Node - Gemini • Part of Fortune - Aries

The light from stars takes light years to hit Earth. When we look at the sky we are seeing the light that existed and traveled from hundreds or thousands of years ago. If you believe in the Big Bang Theory, we all came from the stars ourselves. We know for a fact the alignment of the moon and sun impacts the tides of the water based on gravitational pull. I believe the stars tell our story too. I think astrology tracks the conditions of how we came into this Earth and that knowing these conditions is an indicator of what options are available to us.

Astrology and marketing have a lot in common. Both trace trend patterns in our history to predict our future. Neither set who you are in stone. Both are mechanisms for understanding how you express yourself in your interactions with others.

I come from a big ass family. On top of that, I moved around a lot and transitioned between schools as I was educated at different grade levels. I ended up going to 8 schools total in my life and meeting a lot of people...

[School (Location, Grade, Advanced Classes, Years)]

Head Start Pre-K (Meridian, MS; Preschool; 98-99)
West Lauderdale Elementary (Meridian, MS; Kindergarten; 99-00)
Poplar Springs Elementary (Meridian, MS; 1st - 5th grades; Explore program; 00-05)
Magnolia Middle School (Meridian, MS; 6th grade; Talented & Gifted; 05)
Neshoba County Middle School (Philadelphia, MS; 6th grade; Talented & Gifted; 05-06)
Riverdale Middle School (Jefferson, LA; 7th-8th grade; Honors + IBO; 06-08)
Riverdale High School (Jefferson, LA; 9-12th grade; IBO + Gifted & Talented; 08-12)
Loyola University (New Orleans; Bachelor of Science; Music Industry Studies major; Business Administration minor; 12-16)

I had to prove myself over and over and over again, being tested over and over and over again to prove that I deserved my placement in classes. I had to prove that being Deaf doesn't stop me from learning. I had to work harder than most around me to know what was happening every day.

By the time I was 18 I had lived in 12 houses between both parents. As a renter since then I have lived in about 8 more homes. This means I never felt settled in anywhere, plus I have always had to adapt to new communities or spaces. But I certainly learned how to make connections and network.

Born in Meridian, MS. Lived in a trailer park in York, AL when I was born. My parents split when I was 1. My dad stayed in Alabama til he ended up in Neshoba County with my step mom (they're not together anymore) when I was like 4 or 5 ish I think. My mom bounced around in or near Meridian from when I was 1 until she moved us to Metairie, LA when I was 12, but first we moved in with our dad after Katrina before coming down here. Moved 15-20 minutes outside Philadelphia, MS when I was 11 (where my dad and stepmom lived for over 15 years). Moved to the actual city of New Orleans for college. Been here ever since. My dad ended up in Talladega, AL after leaving Phillie around 2017.

My dad can fix anything. My dad's the type of man that will change your tire while cursing you out, but he's who you want when you are in trouble. He loves to help any "goddamn son of a bitch." My dad understands mechanics and engineering on a level I cannot comprehend. He built and sold $100,000 18 wheelers for over 30 years on top of his experience being a trucker. I watched him go from nothing but the shirt on his back to building a multimillion dollar company. My dad is the hardest worker I know.

This is my inspiration for continuing to do what I do. My dad was in his 30s when he had nothing. He didn't fully succeed in his business until his 40s. His parents had 4 kids together, but his dad also had 7 more kids with his ex before that so my dad was 1 of 11. Watching my dad in his understanding of the fight for survival is how he showed me to connect what is working to be reproducible, scalable, and sustainable. Plus he showed me how to either be a part of the crowd or stand out from everyone else.

I have always been compared to my twin in life. One time in high school a bitch came up to us and said "I like your face and her hair." Then I replied "well I don't like anything about you." And I was the one that got in trouble for that.

As a twin people have always tried to differentiate us through demeaning the other. Or they group us as one because of our similarity. It is rare that they respect us each as individuals. This is why it's important to me that in the sea of marketing where people can blend together that each person's journey is considered and honored in their experience with any organization.

My Team & I Work Hard

Alexis

DBA Deaf Child since January 2013

Work History

January 2013 - now

Unfucking My Life

Anyone who knows me knows I struggle with anger management and I really fucking hate people.

Moving from "family" who would talk me down so hard even trying to tell me I am nothing and telling others I am unemployed even when I was closing $1,000 - $15,000 contracts from 2021 thru 2023 to a community that fully supports my business showed me that changing your circle can change your whole life. Between 2024 & 2025 I have assisted the closing of $6 million in commercial real estate + $1.5 million in franchise sales for the Gulf Coast Region.

My Affiliate Team

Alex C • Alex M • Allison • Desireé • Hillary • Jamie • Sarah • Scott • Sebastian • Veronica

I'm Deaf (HoH), Veronica is Deaf, Scott is Deaf, Sarah is Deaf (HoH), and Hillary is deaf (HoH). Veronica, Scott, and Sarah are fluent signers (ASL | Contact or Pidgin Sign | SimCom).

My Affiliate Team works with me online, plus Shah is my in house IT guy. Shah produces electronic music, plus previously ran a sound rental company.

Is Deaf Child really the 1st Deaf Owned Marketing Team?

Deaf Child is the 1st Deaf owned marketing company that has an in house team that I know of. If or when I find someone who started before me I will update this. By definition freelancers and consultants are businesses, so if you want to be technical you could say since I am not the first person, I am not the first company. But I did build the first marketing organization with a Deaf owned team.

I am 1 of 4 Deaf Owned Marketing Teams that I know of

There are millions of Deaf people out there, many of us working in the field of marketing. If you want a Deaf owned marketer, but not sure if Deaf Child is right for you, please check out:

1. The first Deaf marketing consultant started 1998, before access to ASL interpreters was legalized by ADA - MJ Williams

2. Deaf women & LGBQTIA+ owned since 2017 (I'm queer as fuck too), Business Experience & User Experience - dozanü

3. Deaf owned graphic design and website company since 2017 - Leap Forward Web

4. Deaf owned marketing company since 2017, Web Dev - Chilmarketing

5. Deaf women entrepreneurs

Know of a Deaf marketing team not on this list? Please please let me know so I can add them!!! Know of a Deaf marketing agency that started before me? Please let me know so I can issue a correction!!!

About the Deaf Child Name

When my mom found out I was Deaf, they asked her about noticing that I couldn't hear her. She said I have three kids none of them listen to me!

This concept of falling through the cracks in support systems has applied to many aspects of my life: healthcare, education, relationships, quality of living, and working conditions.

The idea behind doing business as Deaf Child comes from Deaf Gain and growth. It started out as a way to speak up for people who don't have the resources to speak up for themselves.

Obviously there's the Hard of Hearing aspect. I could keep it light and say that "child" is in the name because I look young or I want to approach problems with a childlike curiosity. But really it is because in some ways I feel like I had to grow up early for myself.

The name Deaf Child is a reminder to not just catch things when they fall between the cracks, but to actively nurture development for a flourishing environment.

I am Alexis Larinda Carney: Lexie is my nickname, Deaf Child is my DBA. My mission is to make music, bring people together, and support communities. Can I help you?

While I work in a variety of industries, music marketing is my niche

I'm tired of issues we can control happening because we "had no other choice," "didn't know better," or "don't care." Corrupt companies such as AEG and Live Nation now run most of the live music shows in the United States. In a world where Black Rock basically owns every major corporation, and all of our major music distribution funds are going towards messed up causes such as anti lgbqtia+ orgs, anti marijuana lobbyists, anti abortion groups, etc., is it even possible to make music without selling out?

I have been struggling with ableism, audism, abusers, rapists, and rape culture in my own life; the music industry is a microcosm.

I started out working on projects I didn't fully agree with, because I wanted to be "professional." However, by doing that I was only ever part of the problem: another pawn in the game of exploitation, for the sake of art or capitalism? Either way just trying to get by in a society that struggles day by day. It wasn't until I stopped working on things because I thought I had to to make a living, and then focused on where my values aligned that I actually made a living. I excused what I did that I knew was wrong for the sake of making it. But my business didn't get stable. Not until I could balance short term profits and long term sustainability.

If your stability is only based on upholding the goals of others, you will never have your own foundation to stabilize from. It's not until you uphold your own values that you can have a stable foundation for your business to grow from. Your business will only grow from the type of foundation you built it off of. What type of foundation are you laying for yourself?

Community support

Online Payments and Financial Support:

• Cash App $AlexisLarinda

• PayPal via deafchildpresents@gmail.com

• Venmo @Alexis-Carney

Author of:

• 60 Hour Marketing Challenge | February 2021

• Cheap $hit | May 2021

• Street Team Secrets | May 2021

Recognition Received:

• startupill | 32 Best Louisiana Events Startups – The Future of Events | October 2021

• Best Startup U.S. | 46 Best Louisiana Events Companies and Startups | March 2022

• Aero Leads | Top Advertising companies In New Orleans | April 2023

• Aero Leads | Top Events companies In New Orleans | April 2023

• inven | Top 25 fashion PR consultancies in Louisiana | July 2024

• inven | Top 25 High-Performing PR Companies in Louisiana | July 2024

Interview about Deaf Child:

• DeafandHOH.com | Member Monday | February 2020

Published by:

• Big Easy Magazine | The Heart of Business is Femininity | October 2018

Interviews by Deaf Child:

• Paris M. Hatcher | How Artists Influence Communities | September 2018

• Monalicious (Mona Magno) of FreeMusicForFreePeople (FM4FP) | How Artists Influence Communities | September 2019

Inspiration from:

• Karen Lozinksi | How Artists Influence Communities | March 2018

Work Cited by:

• Davis Phinney Foundation for Parkinson's | [Webinar Recording] Living with Parkinson's Meetup: September 2022: Ableism, Enableism, and Q&A | September 2022

• Indiana Lee for Adam Harkus | Beyond the Music: Overlooked Business Considerations for Independent Musicians | April 2023

Member of:

• What's Nola Doing? | Admin | October 2017

• Marketing Meetups | Admin | February 2021

A Pixel in the Bigger Picture

• BuzzFeed | 28 Reasons why New Orleans Rules all Year Long | May 2013

• Nola.com | New Orleans March Against White Supremacy Hot but Peaceful | August 2017

• Nola.com | Engage Don't Rage: More than 1000 March Peacefully in New Orleans to Protest White Supremacy | August 2017

• Jazz and Heritage Fest | Sync Up Conference Participants | January 2018

• From L.A. to N.O.L.A. | Krewes of Babylon and Muses Parades 2019 | March 2019

• Very Local New Orleans | Photos: Marching Krewes Dance to get the Blood Flowing, Literally | August 2019

• From L.A. to N.O.L.A. | Krewe of Tucks Parade 2020 | February 2020

Typical Duties as a Consultant, Analyst, & Marketer may include:

Develop and implement marketing strategies and initiatives aligned with the overall business strategy
Planning, directing, and coordinating all marketing functions
Managing the accumulation and consolidation of the online presence for the business
Providing management with information vital to the decision making process
Managing the budget process for advertising
Assessing current marketing operations, offering recommendations for improvement and implementing new processes
Evaluating the effectiveness of marketing and supporting databases as needed
Developing and monitoring business performance metrics
Overseeing regulatory reporting, frequently including tax planning and compliance
Ensure legal compliance throughout advertising in accordance with relevant laws